There is great uncertainty over the future direction of waterfront prices following the exceptionally volatile 2022 market. It has therefore never been more important to underpin offer or list price decisions with objective and relevant analytics. In my previous career as a risk management executive at a major Canadian financial institution I was hard-wired to never provide an opinion that was not grounded in data, and I have kept that same mindset at our brokerage. I relentlessly (and joyously!) collect, analyze and extract relevant nuggets of information from sales data and, leavened with wisdom arising from our dominant market share, present this information to clients so that they can make informed offer or list price decisions.